The University of Washington Press had a logo that was created in the 1960s by a previous art director, but had no accompanying brand guidelines. When I took the job as the art director, the director of the press asked me to rebrand the press, including creating a new logo and designs for all the marketing materials that the press produced. I designed a new logo and created extensive brand guidelines for the stationery set, book sales catalog, marketing and conference materials, and ads.